Business

Business, Management, & Marketing

A selection of peer reviewed and/or widely used openly licensed resources for courses and programs in this discipline area. This is only a selection. Search for materials using tools on the Finding Sources page.

Denotes materials currently in use at COD.

Accounting

Introduction to Financial Accounting
Adaptation by Athabasca University

This textbook is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. [Adapted from Author/Publisher]

Principles of Accounting Volume 1 Financial Accounting
Authors: Mitchell Franklin, et al.

This book is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, the book is offered in two volumes. Volume 2 of Principles of Accounting is available here. [Adapted from Author/Publisher]

Principles of Accounting Volume 2 Managerial Accounting
Authors: Patty Graybeal, et al.

This book is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, the book is offered in two volumes. Volume 1 of Principles of Accounting is available here. [Adapted from Author/Publisher]

Business

Project: OFTI 1203 Textbook replacement

Entrepreneurship
Authors: Michael Laverty, et al.
This textbook is intended for use in introductory entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. [Adapted from Author/Publisher]

Introduction to Business
Authors: Lawrence J. Gitman, et al.
This text covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. [Adapted from Author/Publisher]

Management

Human Resource Management
Author: Anonymous author

This introductory text teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. [Adapted from Author/Publisher]

Principles of Management
Authors: David S. Bright, et al.

This text is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. [Adapted from Author/Publisher]

Project Management
Author: Adrienne Watt

This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. [Adapted from Author/Publisher]

Marketing

Core Concepts of Marketing
Author: John Burnett

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.

Introducing Marketing
Author: John Burnett 

This text introduces students to the marketing strategies and tools that practitioners use to market their products. [Adapted from Author/Publisher]

Principles of Marketing
Author: Author removed at the request of the original publisher

This text teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. [Adapted from Author/Publisher]