Business

Business, Management, & Marketing

A selection of peer reviewed and/or widely used openly licensed resources for courses and programs in this discipline area. This is only a selection. Search for materials using tools on the Finding Sources page.

Denotes materials currently in use at COD.

Business

Entrepreneurship By Michael Laverty and Chris Littel This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

Introduction to Business By Lawrence J. Gitman, et al. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.